TRANSFORMING a conventional decorative screen concept into a creative expression of brand + community.

Working with this tech company’s brand team, our in-house artist studio chose from a library of over 2500 glyphs, historical and current, to select icons that are meaningful to the staff in this building - cloud services anyone? And while a select few are highlighted in brand colors - over 100+ hidden icons have been woven into the Art Deco inspired pattern.

Visitors may see an intricate pattern but the staff sees their own work, and have opinions (possibly a fan, maybe a critic) about every icon. It’s a nod to the creators, the people who build these products, with easter eggs a casual viewer will walk right past.

Laser-cut aluminum panels in a metallic champagne finish create an upscaled architectural backdrop, while dimensional, CNC-routed details introduce subtle pops of this tech brand’s signature colors.

Custom-engineered mounting hardware, designed specifically for this space, accommodates variations in floor and ceiling conditions. A screen that only provides privacy misses an opportunity.

We like to tuck the brand story into the design - and keep it fun.

The result: A sophisticated architectural feature that rewards a closer look, revealing a distinct brand story hidden in plain sight. Every icon, finish, and mounting detail was designed for this building and the people in it.