in our hometown deep cuts: san francisco

Love it or hate it - everyone’s got an opinion about our fabulous city by the Bay. While it expands and contracts, dot bombs and ai balloons, we’re sticking around.

Here’s a toast to SF, don’t call us San Fran and we are never Frisco.

CREATING VISUAL IDENTITY

Creating art that captures a place and its community; not too obvious, but a clear and thoughtful story. We had a few wild ideas and while many were absolutely worth exploring further, others were rightly shelved. We mined data and poked fun at our infamous tech culture, dug into pirate history, and looked ahead to future community. On the hunt for the right mix of nostalgia and inspiration, our in house SF Bay Area artists created these identity driven prints for a large hospitality guest room project.